Our Marketing & PR strategy is to take advantage of the shift in media consumption and utilize the Internet to reach audiences that are searching for news and information.

When you use all the parts of an Internet marketing strategy you can increase your search engine visibility. When people search the Internet they regard the companies that come up high in a page of search results as the best players in that field.

Good website marketing means your site will show up on page one for many keywords in your industry. This builds your name recognition, raises your brand value and brings you increased web traffic.

Successful search engine marketingdepends on a complete Internet marketing strategy.

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is the Google Heat Map. Each colored region of the page indicates the percentage of people who viewed that area. Each color represents a range of viewing activity. For example, areas that are colored red are viewed by between 80% and 100% of the participants.

The key location on Google for visibility as determined by the eye activity in the study is a triangle that extends from the top of the results over to the top of the first result, then down to a point on the left side at the bottom of the “above the fold” visible results. This key area was looked at by 100 percent of the participants. In the study, this was referred to as the “Golden Triangle”. Generally, this area includes top sponsored, top organic results and Google’s alternative results, including shopping, news or local suggestions.

Visibility dropped quickly with organic rankings, starting at a high of 100% for the top listing, dropping to 85% at the bottom of the “above the fold” listings, and then dropping dramatically below the fold from 50% at the top to 20% at the bottom.

Color Percentage viewed

Red 80-100%
Brown 70-80%
Yellow 60-70%
Green 50-60%
Light Green 40-50%
Blues less than 40%