Not since the implementation of televised ads and debates in 1960 has politics seen such innovation take precedence in any election, be it for the presidency of the United States or the graduating class of a local high school. Newly elected president, Barack Obama, managed to render predominantly red states blue through a grassroots campaign that included house visits, phone calls, text messages and even Facebook reminders to citizens across the United States.
To run a campaign of this magnitude and outreach required tedious organization and concise communication that could only be achieved through Web 2.0 tactics, namely SaaS (software-as-a-service) and Social Media. Barack Obama managed to sway legions of young voters through a web campaign launched from social networks the likes of MySpace, Facebook, Twitter and more while commandeering the efforts of thousands of campaign captains through the SaaS, collaboration software.
The Obama camp utilized the shared online workspace provided by Central Desktop to set up My Precinct. This allowed the Obama camp to manage and monitor the efforts of their nationwide network of precinct captains’ task assignments, calendaring, documents, lists of key information, and other pertinent updates regarding the campaign trail without the calamitous use of emails or haphazard bulletin boards.
Having embraced Web 2.0 tactics, Barack Obama and his campaign managers have accomplished what they had set out to do, that is, to elect Barack Obama President of the United States – a position still thought to be the most powerful amongst all elected officials in the free world. If collaboration software worked for Obama, just imagine what it could do for your business.
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Tags: Collaboration Software Social Technology Social Software Central Desktop
